The Itch announce debut album It’s The Hope That Kills You is set for release on 10 April via Fiction Records (The Cure, Kae Tempest) and I OH YOU (Confidence Man, Rolling Blackouts Coastal Fever). This news is accompanied by new single ‘Aux Romanticiser’.
Over the course of a debut album which finds harmony in juxtaposition, Simon & Georgia pool a hundred different touchstones to create something entirely singular. It’s The Hope That Kills You is crisp yet dishevelled. Introspective yet exuberant. And delivered with candid conviction while wry sarcasm consistently looms moments away. New single ‘Aux Romanticiser’ exemplifies The Itch’s wide net of influences, sampling both the viral webseries Subway Takes and Pearson Sound’s WAD. “You don’t need to know how to crossfade / Just stick it in your phone and play some Beyoncé,” Simon declares on the track, preceding a spacious breakdown and euphoric climax worthy of closing any set.
Remixes for each of ITHTKY’s singles will see The Itch teaming up with The Twins, 1-800 GIRLS, Gabe Gurnsey and Tom Sharkett.
Since first arriving in 2024 with a single headline performance (which sold out in a day), The Itch re-emerged in the summer of 2025 with a second sold-out headline, this time at Corsica Studios, and a sweaty midnight set at The Great Escape which saw an hour-long queue jostling for entry and has since gained a cult-like status in its own right. Pairing undulating dancefloor fillers with disenchanted pop songwriting, Simon and Georgia have captured a moment in time to conjure a debut offering which is both a product of and an antidote to an age of pessimism.
The Itch Live Dates
January
28 – St Moritz Club, Soho (London)
March
10 – Les Inrocks w/ Stereolab + Elias Rønnenfelt (Paris)
May
13-16 – Great Escape Festival (Brighton)
23 – Dot to Dot Festival (Bristol)
24 – Dot to Dot Festival (Nottingham)
July
3-5 – Wilde Weide Festival (Kraggenburg)
For more information on The Itch please check their instagram and website.